Sitel Opens Additional Customer Experience Center in Varna, Bulgaria

2 Nov

Sitel, a leading global customer care provider, will open its second Bulgarian location in Varna in February 2015. The new customer experience center will provide German-speaking services for a well-known company in the telecommunications sector. Additional international customers will be served with multi-lingual customer care. Recruitment has begun, and Sitel will hire approximately 100 employees through the end of 2015. This is Sitel’s second customer experience center in Bulgaria. The first, located in Sofia, opened in 2006.

The Varna facility is Sitel’s fourth nearshore location in Eastern Europe. Sitel already successfully operates customer experience centers in Belgrade and Warsaw. The decision to open another site in Eastern Europe is in line with Sitel’s strategy. “We provide clear value-add for our customers and create win-win situations with the best possible services at competitive prices,” said Sitel’s Managing Director for Germany, Eastern Europe and The Netherlands, Christian Steinebach.

Varna is the third largest city in Bulgaria and offers an attractive demographic structure. Five Varna universities and many schools teach German, English, French and Spanish, providing a basis for well-trained and qualified multi-lingual staff.

Sitel’s HR Director for Germany, Europe and the Netherlands, Ingo Liendgens, explained, “The construction of the new site takes place in stages. The new employees initially will undergo an intense introductory session to familiarize them with the quality standards and Sitel’s Global Operating System. The first campaign will go live in early February.”